Summer Is Coming

coolerAlthough we are still battling winter, we buoy our spirits with the knowledge that before long summer will be here.  Before that happens, however, the saavy corporate buyer can take advantage of supplier price specials on summer items like t-shirts, sunscreen and coolers.  And, for an added bonus, the timing of these first quarter specials allows us to think ahead of the spring/summer corporate events, and take a little extra time to explore some of the exciting options for creative product branding.

For instance …

  • Coleman coolers can be decorated on every side, including the top of the lid, with the corporate colors, graphics and marketing message;
  • the right screen printer can turn a simple cotton t-shirt into a fashion statement with brand graphics as subtle, or bold, as the corporate advertising theme dictates;
  • and simple items like SPF15 lip balm, insulated beverage holders or acrylic sport bottles offer a logo billboard that has full color, full wrap decorating potential.

Creative graphics can be as basic as adding an all-over solid imprint matching the corporate logo color, and adding the logo on top.  To add a little more style, there are millions of professional photos and graphics available on various internet sites like Shutterstock for very low prices.  Or, in the case of companies with larger marketing departments, in-house graphic artists can create something completely original.

Taking advantage of price specials on the right product for the next event makes budget sense.  Working with your promotional products provider in March to brainstorm creative branding options for a gift-with-purchase program that launches in July, gives the process owner peace of mind, and the recipient a more exciting gift experience.

New Year Brings New Hot Product Picks

holiday 2013At the start of every new year, I prepare myself for the inevitable question that every corporate promotional product customer asks – what are the new product ideas that deliver the highest perceived value for the most budget friendly price?  While all the new products are too numerous to list, and many times the word new refers only to a different feature on a classic style, there are always a few items that stand out to me for no other reason than I think they are cool!  Of course, judging the cool factor is very subjective, but what follows is only the beginning of a list that we will explore and evaluate together throughout the year.

  1. Yoga Pants with customized sublimated waistbands.  Good karma!
  2. Heat Cuffs use new technology that sends heat through pulse points to your hands and feet.  Stay warm!
  3. Bicycle Helmet Cover features full color imprint on form-fitting Lycra material.  One size fits most.  Heads up!
  4. Cup Shape Tissue Dispenser fits in your car cup holder for easy access.  Holds 40 tissues. Healthy habits at hand!
  5. New Revolution iPad Case features built-in wireless Bluetooth removable plastic keyboard.  All together now!
  6. New Line of Apparel includes hoodies, sweatpants and shorts in flourescent orange, pink and green.  Stand out in the crowd!
  7. Silicone Speaker amplifies iPhone sound with no batteries necessary. Holds iPhone horizontally or vertically.  Turn up the sound!
  8. Retractractable Bottle Opener/USB Flash Drive is offered in metal or plastic.  Open up the possibilities!
  9. iEraser is handheld microfiber piece that glides across the screen of phone, tablet, laptop or TV.  Keep it clean!
  10. Re-Engineered Camelbak Sport Bottle features exciting shapes and colors, great flow rate and easy-clean straw and cap.   Weekend warrior essential!

From the practical to the whimsical, one size definitely does not fit all!   I look forward to moving into the new year with a fresh perspective and sharing what comes next in the world of branded merchandise with corporate partners ready to explore new ways to bring the marketing message to their audience.