Eat More Salad!

oil.vinegarAccording to Statistic Brain, the #1 New Years resolution in 2014 was losing weight – and coming in at #5 was staying fit and healthy.  With no reason to believe the 2015 resolutions will be much different than last year, it makes sense for corporate marketers to consider healthy food options for one or more of their 2015 promotional giveaways.  Either as a single gift, or as part of an ongoing campaign directly aimed at the consumer interest in staying healthy, it’s time to take a look at some of the healthy food choices that offer logo branding.

  1.  Olive Oil & Balsamic Vinegar Set:  There are several choices, but one of my favorites is a set of bottles that are uniquely shaped to sit on top of each other.  The top bottle can be deep etched and hand painted with the corporate logo.
  2. Trail Mix:  With a variety of packaging options like cello bags, aluminum tins, tubes, and champagne bottles – all of which offer full color imprints – trail mix is an easy way to give a healthy snack in a quantity that fits either the trade-show crowd or your top customers.
  3. Clif Bar:  The Clif Bar is a widely recognized energy bar that provides organic snacking to your active audience.  With the option to offer a full color imprint on the outside of the wrapper, your company will get the credit for thinking of a convenient food gift that’s good for you.
  4. Organic Fruit & Foods:  Seasonal organic fruit and other organic foods like sparkling lemonade and hearty trail mix can be packaged in a variety of ways and delivered to your top customers or valued employees with a foil logo seal.  Your company’s focus on healthy eating for the entire family will be noted and appreciated.

Healthy food gifts are one of those well-considered promotional and incentive items that are gender-neutral and guaranteed to delight every recipient with a delicious start to the New Year. The next time you are considering a corporate giveaway, take some time with your promotional products provider to taste-test all the enticing food options – it’s a tough job, but someone has to do it!



In 2014, Resolve To Shake Things Up

shakersNew Year’s resolutions range from ambitious (lose 30 pounds in 30 days); to vague (be a better person); to practical (reduce Starbucks trips from every day to twice a week).  In business, as in our personal lives, positive change is always the goal when making these resolutions.   And when you resolve to shake things up by abandoning complacency and embracing an entirely new approach to building your brand, that change can be surprisingly rewarding.

“Shaking things up” will mean something different for every firm.  Most companies know how they want their brand to be perceived,  but only a few can afford to pay for high profile advertising campaigns to bring that message to the consumer.  Apple always comes to mind when we think of creative branding efforts, and who can forget the E-Trade baby or the Budweiser frog?  However, considering that not every company enjoys that type of marketing budget, there are other ways to build your brand through interesting and unexpected methods of engagement.

Consider the following:

  • Host an event:  use music, videos and lots of social interaction to introduce your next product or service
  • Poll your customers:  with inexpensive on-line tools like SurveyMonkey there is no reason not to get the pulse of your audience through brief, focused surveys
  • Engage in social media:  Facebook and Twitter are a great place to start, but consider branching out into Instagram, Google+ and Twitter’s Vine for micro-videos
  • Extreme brand makeover:  bring your team together to consider what marketing touch points could use a makeover (printed materials, bags, pens, auto graphics, employee uniforms, etc)
  • Cause-branding:  partner with a non-profit or cause-based institution to raise social awareness while increasing corporate profits

This year’s resolution should be to consider new and exciting ways to build your brand.  Ask your internal associates, customers and vendor partners to offer ideas – you may be surprised how fun it can be to shake things up!