How Sweet It Is

candyThe holidays are a time of both nostalgia and looking ahead to a new year.  Combining longstanding favorite candy treats with creative branded packaging would be a sweet trade show giveaway, reception gift or appreciation token.

According to the National Confectioners Association (NCA), 85 percent of Americans say they will likely give someone the gift of sweet treats this holiday season.  And their favorite treat?  The NCA surveys indicate three out of four Americans say the traditional peppermint flavor candy cane is their favorite candy cane variety.  Beyond the classic candy cane, 36 percent of Americans prefer to find foil-wrapped chocolates included as part of a holiday gift.  Gummy bears, jelly beans and chocolate covered pretzels are also popular choices.

Corporate marketers don’t need to worry about size, age, gender, or religion.  Whether you celebrate Hanukkah, Christmas, Kwanzaa or winter solstice, giving candy during the holidays is a tradition that everyone can agree on.


Eat More Salad!

oil.vinegarAccording to Statistic Brain, the #1 New Years resolution in 2014 was losing weight – and coming in at #5 was staying fit and healthy.  With no reason to believe the 2015 resolutions will be much different than last year, it makes sense for corporate marketers to consider healthy food options for one or more of their 2015 promotional giveaways.  Either as a single gift, or as part of an ongoing campaign directly aimed at the consumer interest in staying healthy, it’s time to take a look at some of the healthy food choices that offer logo branding.

  1.  Olive Oil & Balsamic Vinegar Set:  There are several choices, but one of my favorites is a set of bottles that are uniquely shaped to sit on top of each other.  The top bottle can be deep etched and hand painted with the corporate logo.
  2. Trail Mix:  With a variety of packaging options like cello bags, aluminum tins, tubes, and champagne bottles – all of which offer full color imprints – trail mix is an easy way to give a healthy snack in a quantity that fits either the trade-show crowd or your top customers.
  3. Clif Bar:  The Clif Bar is a widely recognized energy bar that provides organic snacking to your active audience.  With the option to offer a full color imprint on the outside of the wrapper, your company will get the credit for thinking of a convenient food gift that’s good for you.
  4. Organic Fruit & Foods:  Seasonal organic fruit and other organic foods like sparkling lemonade and hearty trail mix can be packaged in a variety of ways and delivered to your top customers or valued employees with a foil logo seal.  Your company’s focus on healthy eating for the entire family will be noted and appreciated.

Healthy food gifts are one of those well-considered promotional and incentive items that are gender-neutral and guaranteed to delight every recipient with a delicious start to the New Year. The next time you are considering a corporate giveaway, take some time with your promotional products provider to taste-test all the enticing food options – it’s a tough job, but someone has to do it!



Tee It Up!

tee3According to an industry poll, 44% of US consumers own a promotional t-shirt.  Surprised?  Probably not!  Considering how many tees most of us have stashed in our drawers at home, this statistic is probably not breaking news.  There are more fabric color choices than ever, with creative decoration options like sublimation, bleaching, all over screenprints, and metallic inks that allow for unique logo treatments for all types of brands.

But who should corporate marketers target with this ever-popular wardrobe staple?  Read on for the numbers that tell the story.

What age group is most likely to own a branded shirt?

  • 48%:  21 to 34 years old
  • 45%:  35 to 44 years old
  • 33%:  45 to 54 years old
  • 35%:  55+

Do Women or Men own the most promo shirts?

  • Men:  45%  Women:  40%

Of the twelve U.S. metro cities where people were polled, where are the residents most likely to own a promotional t-shirt?

  • Atlanta, Georgia:  46% vs 44% in the U.S.

Of the 21 international metro areas, where do consumers own the most branded shirts?

  • Rome, Italy:  53%

What racial demographic owns the most promotional t-shirts?

  • Latinos:  52%

Which voters are most likely to own a branded shirt?

  • Independent:  46%
  • Republicans:  41%
  • Democrats:  40%

T-shirts are an inexpensive giveaway that can carry a brand message in unlimited creative ways.  Young male consumers, in particular, are likely to continue wearing the shirt, but their appeal is broad and the high number of impressions captured from repeated exposure on the street, in the gym and around town makes it an easy choice for the investment.  Don’t overlook this seemingly common promotional giveaway for the next marketing event – the numbers will support your choice!

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