How Sweet It Is

candyThe holidays are a time of both nostalgia and looking ahead to a new year.  Combining longstanding favorite candy treats with creative branded packaging would be a sweet trade show giveaway, reception gift or appreciation token.

According to the National Confectioners Association (NCA), 85 percent of Americans say they will likely give someone the gift of sweet treats this holiday season.  And their favorite treat?  The NCA surveys indicate three out of four Americans say the traditional peppermint flavor candy cane is their favorite candy cane variety.  Beyond the classic candy cane, 36 percent of Americans prefer to find foil-wrapped chocolates included as part of a holiday gift.  Gummy bears, jelly beans and chocolate covered pretzels are also popular choices.

Corporate marketers don’t need to worry about size, age, gender, or religion.  Whether you celebrate Hanukkah, Christmas, Kwanzaa or winter solstice, giving candy during the holidays is a tradition that everyone can agree on.