The months between September and December are a time of change for consumers. Back-to-school tasks for children and young adults hit frenzy mode by late summer; parents and caregivers have once again re-shuffled their schedules to accommodate the school calendar; and professionals in every industry are planning for the end-of-year push to meet their revenue goals.
With all this activity, fall becomes an opportune time for brands to initiate a new approach to increasing brand awareness and hitting the target audience with products that make the most of the changing season. A few ideas to jumpstart your fall campaign are listed below.
- Academic TabbedQuarterly PageSaver: Students can plan the year ahead with a calendar and handy bookmarks
- Custom Eye Black: Reduce glare and show support for local sports teams, charity events or company sponsorships
- Tailgate Kit: Drawstring bag, beverage cooler, stadium cup and moistened towelettes provide all the pre-game essentials
- Financial Tool: 7-in-1 multi tool can be a wrench, ruler, screwdriver, or bottle opener while securely holding cash and credit cards
- Adult Coloring Book: They are flying off the shelves at retail! Give your customers a way to relieve stress by ditching technology for a brief return to their childhood
- Fleece Beanie: With a subtle logo decoration on the side, this one-size-fits-all classic head warmer will appeal to every age group
Now that we are moving into the last half of summer, it’s time to plan for the fall marketing push. Get ahead of competing brands and show your customers you support the changes that come with the season.
According to the National Golf Foundation, there are over 29,000,000 golfers in the United States, with an average annual household income of $95,000. In consideration of the popularity of the sport and the purchasing power of those individuals, corporate marketers continue to add their logo to everything from golf balls to golf gloves in an effort to increase brand awareness.
And why not? The statistics give us a picture of a demographic that most companies, regardless of their product or service, would be pleased to attract. The profile of the average golfer describes a mostly male demographic at an average age of 46, attended and/or graduated college and owns at least one home. Insurance companies, financial institutions, automobile manufacturers and the travel industry are just a few of the corporate entities that would have a reason to distribute branded golf merchandise through an annual sponsored tournament or just as a leave-behind when visiting key customers.
Want to know more about the golf enthusiasts in your target audience? Read on for a little more insight into where they may be spending their money in the next 12 months.
Golfer Purchase Plans:
- 53% Golf equipment
- 47% Automobile purchase/lease
- 40% Financial planning
- 59% Banking
- 46% Computer Hardware
- 46% Continuing education/training
- 84% travel/vacation
- 33% Furniture/home furnishings
- 37% Legal/consulting services
- 45% Health/auto/life insurance
- 48% Office equipment
Golf is a year-round sport in the warmer climates, and goes into full swing for the rest of us in the next few months. Those individuals who never have enough golf balls for the tall grass in the rough and the watery graves of the water holes are the same people with purchasing power. Start now with plans to consider some of the creative new golf products that can increase your brand’s visibility with the golfers in your target market.
(Image via Ball Pro)