Don’t expect your target customer audience to get excited about another shirt, hat or fleece that looks just like all the others in their closets. Appreciative, yes – excited, no. But with a little extra time and effort, your company can offer a clothing item that showcases your brand creativity and youthful attitude.
- Fully customized hooded sweatshirts are a perfect cold weather item for young and old, male or female, regardless of industry.
- Yoga leggings with custom waistband or all-over print are designed with relaxation in mind, and work well for women’s organizations, gyms or yoga studios.
- All-over print t-shirts and jackets make a bold statement for corporate conferences, team events and trade shows.
- Custom branded pockets on all types of t-shirts provides a single-location brand statement that pops off the garment.
- Add subtle creative flair with a custom logo inside collar on 1/4 zip, 1/2 zip or full zip fleece.
Be bold, or remain understated – in either case the difference is clear when a custom branded apparel item stands out from the crowded field of embroidered or screen printed corporate clothing. Showcase your brand attitude – it’s everything!
January brings cold weather, another chance to make a New Year’s resolution that may last beyond February, and two of the most high profile trade shows in the country – The Consumer Electronics Show in Las Vegas and The International Auto Show in Detroit. Besides giving us nerd-worthy gadgets and the newest trends in car design, those two shows remind us that trade show season is in full swing! Are you ready?
One of the first things to consider when planning for an upcoming trade show is the signage. Printed handouts and creative booth giveaways are normally front of mind, but banners, table covers and flags should also be refreshed occasionally for attention-grabbing exposure. Consistent branding is crucial, but the vehicle for that branding should be crafted in a way that stands out, making it hard to ignore.
Whether your trade show is inside a convention center, or you are hosting a community event outside on the town square, there are several different options for promoting your brand and driving event attendees to your booth.
- Retractable Banner Stands
- Custom Inflatables
- Event Tents
- Stands and Displays
- Advertising Flags
- Promotional Seating
- Custom Games
- Indoor and Outdoor Displays
- Table Covers and Runners
In 2016, start early and resolve to take a new approach to driving traffic to your trade show booth with creative banners, flags and tents.
At its most basic level, disruptive branding can be understood from the dictionary definition of disrupt: To cause (something) to be unable to continue in the normal way; To interrupt the normal progress or activity of (something). The (something) corporate marketers want to interrupt is the business-as-usual mindset that gets in the way of innovative thinking about how to deliver the brand message to customers. And delivering that message often includes distributing products with the corporate logo at trade shows, community events, golf outings and new product launches.
Giving away the ever-popular t-shirts, bags and pens will always remain the staples of most corporate product giveaways, but slipping in a few out-of-the-box, crazy product ideas will stir up a little brand excitement and definitely disrupt the branding status-quo. Consider a few of the many options that will appeal to disruptive personalities:
- Crazy Print Sunglasses: Everyone will be wild about jungle theme UV protection sunglasses.
- Crazy Wild Animal Lanyard: Animal prints on basic lanyards bring fun to the everyday badge holder.
- Crazy Animal Rubber Bands: Silly wrist rubber bands in different colors and animal shapes are fun for kids & adults.
- Crazy Balls Umbrella: 48″ umbrella with all-over disco ball design stands out in the rain.
- Crazy Fan Wig: Eye-catching wig with bright colored, stand-up hair that is perfect for the next sporting event.
- Crazy Putty Eggs: Just like what we remember as kids, colored eggs with matching putty.
- Crazy Straw Tumbler: Clear tumbler with corkscrew colored straw makes hydrating a lot more fun.
- Crazy 8 Ball: Give your customers the answers to mind-reading questions from the top window of this styrene ball.
- Crazy Bird Pen: Ballpoint pen in crazy bird flamingo shape will grab attention at home or office.
Take a look at some creative product ideas for your next promotion. When you find everyone around you playing with the samples, you’ll know it’s time to go a little crazy!
Looking back at the best retail selling trends of 2013, it was a killer year for the sweater. EDITD, a company that produces real-time data and analysis for the retail industry, shows that sweaters held 38% of the market for new products arriving online in 2013. From high end brand names to the basics, this category sells! And since those same consumers are also employees and corporate customers, HR and Marketing teams should be paying attention to these types of trends.
When asked “what’s new?” when working with customers on their image wear options, I always point out that clothing purchases should reflect the same styles that the recipient would buy for themselves. If we are seeing a certain style or fabric choice being marketed in ads and moving well at the mall, then it’s likely that is a safe choice for team wear at the office or trade show uniforms on the road. Employees will be proud to wear their company logo on a style that reflects good taste – and customers will recognize that brand as current, relevant and sensitive to the changing world in more ways than just their newest widget.
Fashion clothing doesn’t have to mean leopard print crop tops – it’s more about the fabric choice, trending colors and a flattering cut. Corporate men and women want that in their personal lives, so why not at the office too? The next time you ask your promotional products supplier “what’s new?”, be sure to move beyond the same old polo styles you bought last year and include a request for samples of the clothing that’s trending in the retail world today.