The way that you dress can earn you, and your brand, respect. At corporate events like trade shows and industry conferences – or even in the office on a Friday afternoon – it’s important to dress professionally so others know you mean business.
Business casual attire is well-accepted but it can be tempting to take the idea of “casual” too far. It should be less formal than traditional business-wear, but still provide a professional appearance. Keeping that in mind, disheveled t-shirts, cargo shorts and flip-flops should be left at home for the weekend hang-time.
Depending on the industry and age of the employees, appropriate business attire can mean polos or button-downs, paired with pants for men, and pants or skirts for women. On occasion well-constructed jeans are acceptable, but not the ones with holes and fraying hems. Even though in today’s fashion world consumers pay a premium for a pair of designer ripped jeans, it’s still not the right image for someone representing most corporate brands.
Consistent brand identity, which in turn increases brand loyalty, relies on maintaining a dependable dress code for every corporate event. Consumers come to depend on a recognizable corporate image that commands their respect. That respect becomes trust – and trust grows into loyalty.
If you respect your brand with appropriate attire, so will your customers.
Rain slickers are back! Originally this classic outdoor rain jacket was offered only in the traditional maritime yellow. Heavy, but functional, it was created for those brave souls who worked outside.
Spring and summer weather brings sunshine (finally!), and as we greet the warm rays, everyone will be reaching for their sunglasses. That inevitable need for stylish eye protection gives every company the opportunity to showcase their brand in a subtle, but effective way.
The history of bicycling has left many believing that it’s a sport limited to the very young or the super-fit. But, in reality, the times are changing. More than 100 million Americans rode a bike in 2014, and bicycles have out-sold cars most years in the US since 2003.
T-shirts, sweatshirts and hoodies are wardrobe staples for everyone. Consumers of comfort clothing will wear a well-designed tee under jackets and blazers; statement sweatshirts can be seen at the gym or, if you’re paying attention, even on many of Taylor Swift’s recent album performances; and hoodies, whether zip-up or pullover, remain a slightly edgy article of clothing that is embraced by youth-driven communities.
Brand management is vital for the success of any organization. It affects every aspect of a brand’s products, communications and marketing. The corporate brand manager is the on-staff gatekeeper for your brand, but what about all the companies you partner with to help you get the word out?
With few exceptions, every company has many competitors for the product or service they want to sell. Each one feels their product is different, better. Unlike all the others. But with so many other companies saying the same thing, no one is paying attention.
Incentive programs that promote wellness are always in style. These programs exist because healthy employees mean greater productivity, lower absenteeism and reduced healthcare costs. Biking, with its growing popularity, would be a perfect addition to any wellness program.
As Lady Bird Johnson said “I’ve really tried to learn the art of clothes, because you don’t sell for what you’re worth unless you look good.” To that point, if office attire isn’t done right, intelligent, well-qualified people run the risk of being overlooked because their appearance alters others’ perception of their qualifications. However, there’s a reason many people are confused about the term business-casual.
The camo trend is back in fashion, and it’s not just for the hunters anymore. Since 2015 the classic camouflage pattern has become nearly as popular with style fashionistas as it has always been with outdoor and sports enthusiasts.
newfound identity 