Embrace The Rain

622-MMRain might be a nuisance if you’re planning a picnic or attending the opening day of baseball season, but, as a vital part of our existence, everyone agrees rain is a good thing. Humans, animals, vegetation, lakes, oceans and farmlands all need the water that comes from rain. And at this time of year it’s particularly plentiful, so why not embrace the rain and all the opportunities it brings for increased brand awareness.

Rainy-day gear may not be the first thing companies think about when planning for a marketing giveaway, but many times it’s the just the thing that everyone needs, and don’t think to buy until they get caught in a rainstorm.  Be the brand that protects your customers and consider some of these popular gifts for staying dry.

  • Umbrellas:  From purse-size models to double-canopy golf umbrellas, there is a style and price for every audience.
  • Rain Jacket:  Available in men’s, women’s and children’s sizes, and offered in several different colors to support any corporate or school identity.
  • Rain Pants:  For serious golfers, rain paints are a must!
  • Poncho:  These handy rain protectors come in single-use, disposable material for a one-time event, or in durable PVC for a lifetime of use.
  • Rain Hat:  Bucket or cap style hats for men and women come in water resistant fabrics that work well for any outdoor sporting event.

At your next corporate outing, team-building event or community outreach, give branded rain gear so everyone can embrace the rain!

(Image via AAA Innovations)

How Brands Make A Good Impression

blk bag

Ultimately, the goal of all marketers and advertisers is to improve brand visibility.  The newest Advertising Specialties Industry Impressions Study provides statistical evidence of the power of promotional products in improving the number of impressions a brand captures.

The number of impressions a product makes is derived from multiplying how long a recipient has the product to how many people they come in contact with each month while using it.  In the U.S., bags generate the most impressions (5,772) of any item measured in the study.  This makes sense, since bags are most often used in public places.  But what about all those caps, pens and t-shirts that your company gives as a way to increase brand exposure?  See below for some insight.

  • Caps:  3,136 impressions
  • Writing Instruments:  2,805 impressions
  • Outerwear:  2,650 impressions
  • Shirts:  2,450 impressions

Of course, number of  impressions is important, but every corporate marketer wants to know which items are most likely to drive new business.  According to the Survey, nearly 4 in 10 consumers who received a product from an advertiser they had not done business with said they were more likely to do business with them in the future.  The rundown on which products had the most positive effect on new business is listed below.

  • Outerwear:  53%
  • Health/Safety:  51%
  • Desk/Office Accessories:  44%
  • Bags:  40%
  • Calendars:  39%
  • Shirts:  37%
  • Drinkware:  36%
  • USB Drives:  33%
  • Caps/Headwear:  32%
  • Writing Instruments:  29%

Increasing the number of brand impressions and selecting a promotional product that helps to drive new business are only two of the many things to consider when purchasing the next branded giveaway.  In my next post I’ll shed some light on which items sway opinions, which are likely to be passed along and how long those products are kept by the recipient.  After all the evidence is presented, it will be hard to deny the power of promotional products!

Simply Better

loopNew products are introduced every day to answer the age-old question every corporate buyer asks their promotional products partner – “what’s new?”.  Of course, the answer to that question depends a great deal on what products the company has traditionally used for branded giveaways, because new ideas can many times mean the same thing as new products.  New to  you, so to speak.

However, it is true that every year original products are introduced that appeal to a wide variety of customers.  Many of those new products are not entirely unique inventions, but rather a simpler design on existing products meant to make our lives slightly less complicated.  And if a company distributes a branded item that helps simplify life, it’s likely that recipient will use the product and therefore continue to increase those valuable brand impressions.

A few of my favorite new items this year are listed below:

The Loop:  Shown in the image in this article, this is a valuable tool for keeping earbud wires tangle-free and easily accessible.  Anyone who exercises, travels or just relaxes with their favorite tunes will appreciate this low cost, high impact gift.

The Bottleband:  Turn any size bottle into a handheld device.  Made out of the same silicone material as the cause bracelets, these handy bottle holders allow runners and walkers to easily carry a bottle of water by slipping the band over the hand.  Hydration simplified!

The Slip Clip:  It’s a beach towel clip that holds a towel or bag onto the lounge chair without scratching or leaving marks.  For a conference held at a beach location or an incentive reward trip aboard a boat, these simple clips offer a large imprint area and easy-to-use design that will showcase your logo every time the weather heats up.

New is good … simple is good … new AND simple is better!  The next time your company is considering a branded giveaway, take a look at what’s available to help make your customers’ lives a little bit easier.



Tee It Up!

tee3According to an industry poll, 44% of US consumers own a promotional t-shirt.  Surprised?  Probably not!  Considering how many tees most of us have stashed in our drawers at home, this statistic is probably not breaking news.  There are more fabric color choices than ever, with creative decoration options like sublimation, bleaching, all over screenprints, and metallic inks that allow for unique logo treatments for all types of brands.

But who should corporate marketers target with this ever-popular wardrobe staple?  Read on for the numbers that tell the story.

What age group is most likely to own a branded shirt?

  • 48%:  21 to 34 years old
  • 45%:  35 to 44 years old
  • 33%:  45 to 54 years old
  • 35%:  55+

Do Women or Men own the most promo shirts?

  • Men:  45%  Women:  40%

Of the twelve U.S. metro cities where people were polled, where are the residents most likely to own a promotional t-shirt?

  • Atlanta, Georgia:  46% vs 44% in the U.S.

Of the 21 international metro areas, where do consumers own the most branded shirts?

  • Rome, Italy:  53%

What racial demographic owns the most promotional t-shirts?

  • Latinos:  52%

Which voters are most likely to own a branded shirt?

  • Independent:  46%
  • Republicans:  41%
  • Democrats:  40%

T-shirts are an inexpensive giveaway that can carry a brand message in unlimited creative ways.  Young male consumers, in particular, are likely to continue wearing the shirt, but their appeal is broad and the high number of impressions captured from repeated exposure on the street, in the gym and around town makes it an easy choice for the investment.  Don’t overlook this seemingly common promotional giveaway for the next marketing event – the numbers will support your choice!

(Image via megbiram.com)