According to Merriam-Webster, athleisure is defined as “casual clothing designed to be worn both for exercising and for general use.” It represents the general dressing down across our culture, with high fashion brands turning sweats and tees into big ticket items, and retailers selling more performance apparel than ever before.
Now, at the intersection of athletic wear and luxury, we have athluxury – fabrics and styles that give a luxe feel while delivering a reliable performance piece of clothing. Jackets, shirts and footwear are all being offered in up-to-the minute colors and styles that are creating excitement for corporate brands that want to ignite their audience.
More of an evolution than a trend, athleisure – or, on the higher end, athluxury – apparel can be worn in most offices and social situations without anyone thinking twice. Many styles merge business casual with sportswear, which is a natural evolution of the trend towards health and fitness. As a bonus, this category of clothing is generally more durable, with properties like wrinkle and odor resistance incorporated into its tech-infused fibers.
Adding a corporate logo in a color and decoration method that compliments the item will bring attention and respect to the brand, and nearly ensure the continued use of the item at the office and at home. Sample some of the latest options in this popular clothing category for the next trade show or team-building outing at the ballpark. Your associates will happily accept, and your customers will notice.
Puffer vests, the staple of the hiking trail, have emerged as a trendy fashion item, equally appropriate for the office as it is on weekends for leisure activities. Designs featuring sleeker cuts and high-tech materials to reduce bulk, make it a practical and stylish solution for both men and women. Less “Michelin Man” – more fashionable versatility.
Playing cards are believed to have originated in China and then spread to India and Persia. They arrived in Europe in the early 14th century, and were finally introduced to America through explorers and soldiers. Small in size and simple in design, playing cards have gone through centuries of artistic change to evolve into one of the most popular gifts for any gender or age.
The good news: Summer is here! The bad news: So are the bugs. Even before all the disturbing news about the Zika mosquito, the summer battle against insects has always been annoying for anyone that likes to enjoy outdoor activities. However, now that the stakes are higher with the increasing health dangers that come from a simple mosquito bite, it’s a good time to arm your customers and employees with effective weapons to keep them safe.
The Merriam-Webster simple definition of the word program is “a plan of things that are done to achieve a specific result”. That definition, though broad, provides the starting point for every discussion around a corporate logo merchandise program.
newfound identity 