Most people know the sun is bad for our skin, but many fewer realize the damage the sun causes to our eyes. Long term exposure to the sun’s UV (ultraviolet) rays can cause cataracts and macular degeneration, among other maladies like skin cancer on the eyelid.
Even though wearing sunglasses makes sense for our eye health, most people choose a cool pair of shades to make a personal fashion statement. In consideration of both viewpoints, corporate marketers looking for a gender-neutral summer giveaway with some edge have more options than ever in the promotional sunglasses arena.
Styles range from retro, aviator and wrap shapes with standard and mirrored lenses, to infants and kids sizes that come in a variety of fun colors. Logo decoration is offered on the lens, side arms and front frame, with fully customizable PMS colors to satisfy any corporate branding initiatives. And best of all, most promotional sunglasses offer full UV sun protection.
Street marketing, charity fundraisers, community outreach, parades, sporting events and countless other venues aimed at raising the corporate profile are perfect opportunities to give a pair of branded sunglasses. But don’t choose just any pair of sunglasses. Consider a style that relates to your audience demographic, and create a pair of shades that will excite and thrill. Protecting their eyes from the sun is just a happy bonus.
Rain slickers are back! Originally this classic outdoor rain jacket was offered only in the traditional maritime yellow. Heavy, but functional, it was created for those brave souls who worked outside.
Effective marketing efforts should bring the brand message to customers through many different channels. Social media, event sponsorships, and experiential marketing are all proven promotional methods that help build the brand equity. To support these efforts, the company logo must be visible, the promotional materials creative, and the logo treatment consistent.
T-shirts, sweatshirts and hoodies are wardrobe staples for everyone. Consumers of comfort clothing will wear a well-designed tee under jackets and blazers; statement sweatshirts can be seen at the gym or, if you’re paying attention, even on many of Taylor Swift’s recent album performances; and hoodies, whether zip-up or pullover, remain a slightly edgy article of clothing that is embraced by youth-driven communities.
Brand management is vital for the success of any organization. It affects every aspect of a brand’s products, communications and marketing. The corporate brand manager is the on-staff gatekeeper for your brand, but what about all the companies you partner with to help you get the word out?
The mobile accessory market is still relatively young, and getting better all the time. The demand for these portable phone accessories is growing due to the continual rise in the smartphone market along with the preference for comfort and simplicity. Items like portable speakers, headphones and battery chargers have become standard “must-have” items for even the most casual consumer.
As Lady Bird Johnson said “I’ve really tried to learn the art of clothes, because you don’t sell for what you’re worth unless you look good.” To that point, if office attire isn’t done right, intelligent, well-qualified people run the risk of being overlooked because their appearance alters others’ perception of their qualifications. However, there’s a reason many people are confused about the term business-casual.
The camo trend is back in fashion, and it’s not just for the hunters anymore. Since 2015 the classic camouflage pattern has become nearly as popular with style fashionistas as it has always been with outdoor and sports enthusiasts.
The months between September and December are a time of change for consumers. Back-to-school tasks for children and young adults hit frenzy mode by late summer; parents and caregivers have once again re-shuffled their schedules to accommodate the school calendar; and professionals in every industry are planning for the end-of-year push to meet their revenue goals.
Vintage-inspired merchandise appeals to every age group. The Baby Boomers used the original and are happy for a newer version; Gen X, the crossroads generation that grew up before the internet, love a remake of anything nostalgic; and Millennials, the tech-savvy crowd that ushered in social media, find relief in all things that remind them it’s ok to slow down a bit.
newfound identity 