We are visual beings. Colors inspire and help us learn. Between the primary colors of red, yellow and blue – and the secondary colors of orange, green and purple – an impressive 84.7% of consumers cite color as the primary reason they buy a particular product.
What those colors represent to people:
- Red – Creates a sense of urgency, encourages appetite and physically stimulates the body, raising blood pressure and heart rate, associated with movement, excitement, and passion.
- Blue – Associated with peace, water, tranquility, and reliability. Blue provides a sense of security, curbs appetite, and stimulates productivity.
- Green – Associated with health, tranquility, power, and nature. Green stimulates harmony in your brain and encourages a balance leading to decisiveness.
- Purple – Commonly associated with royalty, wisdom, and respect. Stimulates problem-solving as well as creativity.
- Orange & Yellow – Cheerful colors that promote optimism.
Established companies have already chosen their logo color, and with smart product branding they incorporate that color generously in promotional materials and advertising. Even if a promotional product is offered in a standard black or silver color, custom packaging with bright colors can jazz up the presentation and drive home your brand message.
Research also reveals that people make a sub-conscious judgment about a product within 90 seconds of initial viewing. With the right use of color, your product will become instantly more relatable and relevant to your customers.
(Image courtesy of XiaoXiao Sun)
After the fanny pack fad of the ’80’s faded, those functional bags of yesteryear were deemed uncool and were only seen on clueless tourists in bright tropical shirts. But a lot has changed in the last few years, and the fanny pack is back in fashion and hotter than ever.
Social media marketing is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Promotional merchandise is products branded with a logo or slogan and distributed in marketing and sales promotions. When you put them both together you have a powerful marketing strategy that can help your company stay ahead of trends and better target specific audiences, resulting in a new generation of brand fans.
Since July, tariffs have been imposed on nearly half of the Chinese goods imported to the US. Those tariffs – which is essentially a tax on an imported good – can either be absorbed by the importer or passed on to the buyer through price increases.
Some things never change. Corporate buyers will be asking what’s new and different for the holiday season, and corporate customers will want cool and useful products that make their lives easier. The easy answer for both is tech!
Don’t expect your target customer audience to get excited about another shirt, hat or fleece that looks just like all the others in their closets. Appreciative, yes – excited, no. But with a little extra time and effort, your company can offer a clothing item that showcases your brand creativity and youthful attitude.
The goal of branded giveaways is to drive brand recognition and customer interest, but the results are often not what we counted on. When the choice of gift does not match up with the demographic of the intended audience, the expected impression can fall flat.
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Stay engaged with important clients or show appreciation to valued employees with the gift of warmth that they will cherish for years to come. Blankets are offered in a variety of fabric options and style choices that work well for women and men of every age group.
newfound identity 