The End Of The Boring Hat

cap242% of U.S. consumers who keep promotional hats do so because they are attractive.  Although it seems to be stating the obvious, hats need to look good to be worn.  And if there is a choice to be made between a unique, well-designed hat and one that is boring in its color and logo decoration, then it’s likely the well-designed cap will win the day.

Front embroidery has always been the classic decoration method for caps.  But in response to retail fashion trends,  cap suppliers have developed more sophisticated techniques that can enhance, or replace, standard embroidery.  These techniques add style and value to the cap, and give your customers a unique look that will be worth wearing.

Consider a few of the following decoration options:

  • Hat Tattoo:  Embellish without limits!  Ink imprint can be applied to the visor, over embroidery, on felt appliqué or on the mesh back of a trucker cap –  imprint available almost anywhere on the cap!
  • Heat Transfers:   Logo can be applied in glitter flake, flocking, full color and camo transfers for a unique effect.
  • 3D Embroidery:  This technique has been around for several years, but now we can add a full-color sublimated overlay to make that logo pop!
  • Merrowed Edge Patch:  Either embroidered for a vintage look, or full color sublimated ink for colorful, detailed designs, patches are perfect for adding the interest of texture.

A cap provides 3,136 logo impressions over their lifetime – but only if the customer wears it.  The next time your company is considering a hat giveaway, ask about ideas for a different way to showcase your logo.  Increasing brand awareness is worth the extra effort.


Trend Alert For Promoting Brands

clear toteHigh fashion labels have embraced the clear tote, and your corporate customers have noticed.  Originally a utilitarian accessory meant to make passage into sports stadiums, schools and airport security lines easier, clear totes are showing up on fashion runways, and in stores from Urban Outfitters to Nordstrom.

Messenger bags, open-top totes, cross-body purses and cinch backpacks are all offered in see-through styles.  The design encourages the user to consider more carefully what they carry, and still provides plenty of room for all the necessities.  They are a great way to pack up for a day at the beach, or to put in some extra clothes for the gym.  Clear totes are easy to clean, and extremely durable, which makes it perfect for any age group.

Considering the rising popularity in fashion, not to mention all the obvious advantages of being prepared for the new law enforcement policies at many of the large-crowd events, the clear tote has become a great vehicle for promoting corporate brands.


We All Just Wanna Have Sun

sunglassesSpring and summer weather brings sunshine (finally!), and as we greet the warm rays, everyone will be reaching for their sunglasses.  That inevitable need for stylish eye protection gives every company the opportunity to showcase their brand in a subtle, but effective way.

When appealing to the customer demographics that are unique to your products or services, you have the advantage of many different styles of sunglasses that will resonate with that target market.  Aviator, wayfarer, clubman – even heart shape – are all styles that can be customized in a way that reflects your exclusive corporate spirit.  With a minimum of 500 pieces and production time of 30 days, the frame colors can be Pantone color-matched and the logo decoration can be added to multiple locations on the glasses, including the lens, frame and arms.

Even for smaller quantities and shorter lead times, there are multiple fashion color choices and fun decorating options.  The logo imprint can go on the arms, or for a unique, amusing effect, a see-through, full-color sticker can be applied to the lens.

As the weather gets warmer and the sun gets brighter, advertise a bright idea, sun safety message, or company outing with custom sunglasses.  If the glasses are of a reasonable quality and the design is not clownish, your customers will wear them and your brand message will be delivered.  It’s a great way to get on board with the season!



Earth Day, Arbor Day And Promoting Brand Awareness

treeAfter the madness of March ends, you will have two good reasons to start working on an eco-friendly giveaway that will increase your brand visibility with your audience in the month of April.  Earth Day is April 22 and Arbor Day is April 27 – both are annual celebrations that promote planet friendly practices.  Any company that supports the movement to protect our planet can drive more sales with customers who care about the environment and are seeking like-minded businesses.

In 2018, the Earth Day campaign is focusing on ending plastic pollution.  From poisoning marine life to littering our landscapes and clogging our landfills, the growth of plastics has become a threat to our planet.  This year’s campaign gives you easy and inexpensive ways to make a statement in support of that cause that will resonate with your audience.  A reusable grocery tote designed with creative logo graphics or constructed with custom colors will be appreciated and used.  A refillable water bottle with a carabiner clip will give your customers a reason to travel with their favorite beverage, and give up that disposable bottle.  With both options your logo will be seen in the grocery store, at the gym, on the streets and in the airport.  That’s ROI with every pair of eyes that sees it!

The everyday mission for the Arbor Day Foundation is to inspire people to plant, nurture and celebrate trees.  Replanting forests, promoting urban community improvement through adding trees, and supporting healing after natural disasters by delivering new trees are major programs for the Foundation.  Many promotional products are well-suited to supporting these themes while increasing your brand awareness.  Live evergreen seedlings in a burlap sack; seeded paper in a variety of shapes that are planted to grow flowers; rain catchers for the back yard; or bamboo cutting boards for the kitchen are only a few examples.  And every item will remain a daily reminder of the products and services you offer.

You can choose products that are made of recyclable and natural materials, or items that promote a greener lifestyle.  Either way, by promoting and encouraging more eco-conscious habits, you appeal to the growing number of people who recognize the need for change, and support the companies that advocate for that change in the everyday ways they conduct business.


Brands Are Rolling With Bicycle Events

BicycleJersey_BJ01-2-1The history of bicycling has left many believing that it’s a sport limited to the very young or the super-fit.  But, in reality, the times are changing. More than 100 million Americans rode a bike in 2014, and bicycles have out-sold cars most years in the US since 2003.

For companies looking for an opportunity to reach the tech-savvy millennials who want to participate in, rather than just watch a sporting event, sponsoring a bicycle event is an increasingly wise choice.  Biking is a sport that combines social, environmental, and competitive aspects, which provides huge potential for promoting your brand.

Sponsoring a pro cycling team is one way to get involved.  According to a recent article in Business Insider, “… in terms of per dollar spent, pro cycling teams produce better quantitative global marketing metrics (impressions, views, audience size) and qualitative metrics (fan-to-brand loyalty) than any other single form of advertisement available, inside or outside of sports.”

However, absent of the marketing budget available to the corporate giants, a more budget-friendly way to reach this exploding market audience would be to sponsor a local charity bike ride.  T-shirts, jerseys or any of the many bike tools decorated with the company logo increases the brand exposure and hits home with the bikers as well as the spectators.

Spring has arrived – can bicycling be far behind?  Be ready and start planning for a corporate sponsorship that will keep your brand rolling!

On-Trend Promo Products – Metallics!

round power bankOne of the biggest 2018 trends in fashion and other industries is metallics.  As consumers are exposed to this trend in the retail environment in new and innovative products, the corporate customer will expect to receive promotional products that reflect that style direction.  Functionality and design are being paired together to elevate the expectations of product recipients, and organizations are poised to respond.

From fashion to tech accessories, bringing trendy shine to your next promotion is easy with metallic promotional products from several categories to choose from.  Let’s explore a few of the options.

  • Round Metallic Power Bank:  Disc shape and tech- friendly color palette make this a great choice for a tech giveaway.
  • Metallic Lip Balm Ball:  Made from natural beeswax and available in 3 colors – perfect for a unique gift that will be used in all seasons.
  • Metallic Non-Woven Shopper Tote:  Recyclable, reusable and great for any low-cost promotion with style in mind.
  • Metallic Neoprene Tech Taco:  A cord & cable organizer that’s easy to use – fold it around your cords like a taco, snap it shut and away you go!
  • Journal Notebook With Metallic Cover:  Metallic polyurethane cover gives this notebook a rich, high-quality look for a budget-conscious price.
  • Metallic Can Insulator:   Collapsible metallic neoprene keeps cans cold with style.

In 2018, you can select promotional items that will appeal to this generation of Millennials.  Products that are creative, unique, useful and on-trend – like metallics – will attract new customers and increase brand awareness.