Each January, roughly one in three Americans resolve to better themselves in some way, and many of those people will fall short. Among the most popular resolutions is the promise to lose weight and get fit, which suggests just how difficult it is to commit to.
However, since most of us know that increasing physical activity is one of the most effective ways to improve physical fitness, corporations have an opportunity to help their customers reach their goals with promotional products that are useful in all levels of exercise. Focusing on the need to move more and eat less provides these companies with many excellent product options.
- Pedometers: This doesn’t have to be an expensive activity tracker – to record daily movement, a simple step counter will do.
- Cooling Towels: Towels, bandanas and buffs, made from high tech fabrics, instantly cool with water or perspiration.
- Misting sport bottles: Quench a thirst, then spritz a cooling spray.
- Sunglass Lanyards: Perfect for a short walk or long distance run – no more searching for a place to put sunglasses when they aren’t being worn.
- Cell Phone Armband Pouch: Strap to the arm or leg for a hands-free way to listen to music or answer a call.
At this time of year, when nearly one third of Americans are getting ready to sweat off those extra holiday pounds, one of the best ways to increase brand awareness would be to put a branded fitness product in their gift bag. Then, even if their motivation slips a bit, the brand will remain on that sunglass lanyard even when sitting by the pool.
In order to embrace brand equity, we should have a good handle on what it means. Simply stated, brand equity refers to the value of a brand.
That value and its power are derived from the goodwill and name recognition that it has earned over time – which in turn translates into higher profits. According to an overview of brand equity in Investopedia
, “Companies can create brand equity for their products by making them memorable, easily recognizable, and superior in quality and reliability. Mass marketing campaigns also help to create brand equity.”
It is within the framework of these mass marketing campaigns that promotional products can be most effective. Rather than just giving away more stuff with logos on it, products and packaging that reinforce brand equity can contribute to the long-term goal of increasing brand awareness and improving customer loyalty. Custom packaging, in particular, adds a higher level of strategic awareness to the brand, elevating it beyond just the value of the promotional product inside. It becomes part of a strategy to boost the integrity of a brand, rather than being just another giveaway that goes into the trade show bag.
First impressions are important. What consumers take in during those few seconds before choosing a product helps shape subsequent judgements about the brand. Companies that sell their products in retail environments have always known this, and have been designing better packaging solutions for years. They fight for shelf space and are consistently changing and improving their packaging in an effort to catch the consumers’ eye in a crowded market.
Although it takes a little more time to design – and adds a little more cost to the product – custom packaging for promotional products will catch the eye, and attention, of your audience. Try it the next time you have a high profile marketing campaign with a customer you want to impress – it works!
It happens to everyone and the millennials are no exception – they are getting older. But what’s more important to marketers, these older millennials have become a strong economic force with 95% employment and an average income of nearly $50,000. They are the most up-to-date generation with the tech gadgets, but when buying cars, they choose used and practical over new and flashy. They elect to buy a home rather than rent (over half of US home buyers are under the age of 40), and they are committed to practicality and convenience.
So, when purchasing or receiving promotional merchandise, this pragmatic generation is looking for more practical items that work well with their lifestyles. The branded light-up bouncing balls and refrigerator magnet photo frames of yesteryear have been displaced by glassware, kitchen cutlery and CO2 alarms. Flashlights have always been popular, but now they are part of a safety kit or given in tandem with a auxiliary light that comes on when the power fails. Folding camp chairs that can double as sideline soccer game chairs are popular, as is anything that relates to the millennials’ passion for their pets. Folding bowls that attach to water bottles for a portable hydration station and containers that include plastic bags for clean-up are practical gifts that will be used and appreciated.
Now that millennials outnumber baby boomers, it makes economic sense to track their distinctive likes and dislikes. And when marketing to this demographic, if you remember to ditch the bobblehead for a more useful gift like a BBQ set or tech organizer case, you’ll make a brand impression that will translate to more loyal customers.
The camo trend is back in fashion, and it’s not just for the hunters anymore. Since 2015 the classic camouflage pattern has become nearly as popular with style fashionistas as it has always been with outdoor and sports enthusiasts.
Drinkware, blankets, flashlights, caps, bags, coolers … almost anything you can imagine as a gift for your upcoming fall/winter giveaway is available in a camo pattern and can be decorated with your company logo.
And since camo is increasingly popular with the female demographic, suppliers are offering more exciting products geared to women. Form-fitting tees; jackets with neon pink trim; and trendy totes are among the many products that make an outdoor-theme giveaway just as appealing to the ladies as it is for the men.
A few events that would benefit from the camo craze:
- Fall Sporting Event
- Combat Drugs (or any cause) Campaign
- Community Clean-Up
- Employee Team Building
- Gardening / Landscape Trade Show
- Sales Incentives
The camo trend is perfect for fall promotions. When you’re on the hunt for new customers, give a camo pattern giveaway to stand out from the crowd.
Playing cards are believed to have originated in China and then spread to India and Persia. They arrived in Europe in the early 14th century, and were finally introduced to America through explorers and soldiers. Small in size and simple in design, playing cards have gone through centuries of artistic change to evolve into one of the most popular gifts for any gender or age.
There are countless numbers of games that can be played using the same deck of playing cards, so nearly everyone has a favorite game. Old Maid and Go Fish for the younger set; Bridge and Poker for the adults; Solitaire for those looking for down-time that doesn’t involve turning on the TV. No wonder so many companies are using this cost-effective giveaway to get their brand message in the hands of their audience!
Custom playing cards can be designed with corporate logos on the front; custom images or messages on the face; and packaging that ranges from the simple tuck box to the more executive appeal of solid wood. The cards themselves can be created in custom shapes (round, square, heart, etc) or can be produced with slits to allow for building card “towers”.
No need to worry about the age, gender or size of the recipient – using branded playing cards as gifts, event announcements or a giveaway at the next company outing is a sure-fire way to appeal to everyone in the group!
A blanket statement is a generalization – something that covers everything, like a metaphorical blanket. There is an implication when using this term that it is an over-generalization. Some might say it ignores diversity. However, a blanket statement is clearly not the same as a blanket that makes a statement!
A BLANKET HOLDS SIGNIFICANT MEANING: By definition, a blanket is much more than a fabric you sleep under. It is a symbol of warmth and friendship, and a form of craftsmanship, artistry, history and generosity. To give a blanket is to demonstrate great respect, honor and admiration for an individual. In Native American traditions a blanket is used to create and seal relationships. This action is transferred from generation to generation. Throughout history, the way blankets are draped on the body has indicated certain emotions.
BRANDS CAN MAKE A STATEMENT: Going into the cold-weather season, giving a branded blanket (subtle logo decorations are a must!) provides companies with the perfect way to make a statement of appreciation for customers or employees. A well-considered blanket style in a quality fabric is a symbol of the value you place on that relationship. Whether it’s a soft throw for a cold night in front of a favorite TV show, or a water resistant roll-up blanket for outdoor activities, the recipient will remember the giver and the brand awareness will increase every time it’s used.
A high quality blanket has meaning, and companies that give them will be remembered warmly … and that, is a blanket statement that makes sense!