Spring and summer weather brings sunshine (finally!), and as we greet the warm rays, everyone will be reaching for their sunglasses. That inevitable need for stylish eye protection gives every company the opportunity to showcase their brand in a subtle, but effective way.
When appealing to the customer demographics that are unique to your products or services, you have the advantage of many different styles of sunglasses that will resonate with that target market. Aviator, wayfarer, clubman – even heart shape – are all styles that can be customized in a way that reflects your exclusive corporate spirit. With a minimum of 500 pieces and production time of 30 days, the frame colors can be Pantone color-matched and the logo decoration can be added to multiple locations on the glasses, including the lens, frame and arms.
Even for smaller quantities and shorter lead times, there are multiple fashion color choices and fun decorating options. The logo imprint can go on the arms, or for a unique, amusing effect, a see-through, full-color sticker can be applied to the lens.
As the weather gets warmer and the sun gets brighter, advertise a bright idea, sun safety message, or company outing with custom sunglasses. If the glasses are of a reasonable quality and the design is not clownish, your customers will wear them and your brand message will be delivered. It’s a great way to get on board with the season!
After the madness of March ends, you will have two good reasons to start working on an eco-friendly giveaway that will increase your brand visibility with your audience in the month of April. Earth Day is April 22 and Arbor Day is April 27 – both are annual celebrations that promote planet friendly practices. Any company that supports the movement to protect our planet can drive more sales with customers who care about the environment and are seeking like-minded businesses.
The history of bicycling has left many believing that it’s a sport limited to the very young or the super-fit. But, in reality, the times are changing. More than 100 million Americans rode a bike in 2014, and bicycles have out-sold cars most years in the US since 2003.
One of the biggest 2018 trends in fashion and other industries is metallics. As consumers are exposed to this trend in the retail environment in new and innovative products, the corporate customer will expect to receive promotional products that reflect that style direction. Functionality and design are being paired together to elevate the expectations of product recipients, and organizations are poised to respond.
Effective marketing efforts should bring the brand message to customers through many different channels. Social media, event sponsorships, and experiential marketing are all proven promotional methods that help build the brand equity. To support these efforts, the company logo must be visible, the promotional materials creative, and the logo treatment consistent.
T-shirts, sweatshirts and hoodies are wardrobe staples for everyone. Consumers of comfort clothing will wear a well-designed tee under jackets and blazers; statement sweatshirts can be seen at the gym or, if you’re paying attention, even on many of Taylor Swift’s recent album performances; and hoodies, whether zip-up or pullover, remain a slightly edgy article of clothing that is embraced by youth-driven communities.
Brand management is vital for the success of any organization. It affects every aspect of a brand’s products, communications and marketing. The corporate brand manager is the on-staff gatekeeper for your brand, but what about all the companies you partner with to help you get the word out?
On average, an exhibitor has three seconds to communicate key brand messages to attendees on the trade show floor. This short timeframe makes having attention-grabbing trade show graphics a must.
The U.S. exports about one-third of its recycling, and nearly half goes to China. For decades, China has used recyclables from around the world to supply its manufacturing boom. But it has recently declared that the waste coming from other countries includes too many other non-recyclable materials that are “dirty”, even “hazardous”. Therefore, in an effort to develop their country more like a world power rather than the world’s dumping ground, China has instituted strict restrictions on the amount and type of recyclable waste it will accept.
newfound identity 