After the madness of March ends, you will have two good reasons to start working on an eco-friendly giveaway that will increase your brand visibility with your audience in the month of April. Earth Day is April 22 and Arbor Day is April 27 – both are annual celebrations that promote planet friendly practices. Any company that supports the movement to protect our planet can drive more sales with customers who care about the environment and are seeking like-minded businesses.
In 2018, the Earth Day campaign is focusing on ending plastic pollution. From poisoning marine life to littering our landscapes and clogging our landfills, the growth of plastics has become a threat to our planet. This year’s campaign gives you easy and inexpensive ways to make a statement in support of that cause that will resonate with your audience. A reusable grocery tote designed with creative logo graphics or constructed with custom colors will be appreciated and used. A refillable water bottle with a carabiner clip will give your customers a reason to travel with their favorite beverage, and give up that disposable bottle. With both options your logo will be seen in the grocery store, at the gym, on the streets and in the airport. That’s ROI with every pair of eyes that sees it!
The everyday mission for the Arbor Day Foundation is to inspire people to plant, nurture and celebrate trees. Replanting forests, promoting urban community improvement through adding trees, and supporting healing after natural disasters by delivering new trees are major programs for the Foundation. Many promotional products are well-suited to supporting these themes while increasing your brand awareness. Live evergreen seedlings in a burlap sack; seeded paper in a variety of shapes that are planted to grow flowers; rain catchers for the back yard; or bamboo cutting boards for the kitchen are only a few examples. And every item will remain a daily reminder of the products and services you offer.
You can choose products that are made of recyclable and natural materials, or items that promote a greener lifestyle. Either way, by promoting and encouraging more eco-conscious habits, you appeal to the growing number of people who recognize the need for change, and support the companies that advocate for that change in the everyday ways they conduct business.
The history of bicycling has left many believing that it’s a sport limited to the very young or the super-fit. But, in reality, the times are changing. More than 100 million Americans rode a bike in 2014, and bicycles have out-sold cars most years in the US since 2003.
One of the biggest 2018 trends in fashion and other industries is metallics. As consumers are exposed to this trend in the retail environment in new and innovative products, the corporate customer will expect to receive promotional products that reflect that style direction. Functionality and design are being paired together to elevate the expectations of product recipients, and organizations are poised to respond.
Effective marketing efforts should bring the brand message to customers through many different channels. Social media, event sponsorships, and experiential marketing are all proven promotional methods that help build the brand equity. To support these efforts, the company logo must be visible, the promotional materials creative, and the logo treatment consistent.
T-shirts, sweatshirts and hoodies are wardrobe staples for everyone. Consumers of comfort clothing will wear a well-designed tee under jackets and blazers; statement sweatshirts can be seen at the gym or, if you’re paying attention, even on many of Taylor Swift’s recent album performances; and hoodies, whether zip-up or pullover, remain a slightly edgy article of clothing that is embraced by youth-driven communities.
Brand management is vital for the success of any organization. It affects every aspect of a brand’s products, communications and marketing. The corporate brand manager is the on-staff gatekeeper for your brand, but what about all the companies you partner with to help you get the word out?
On average, an exhibitor has three seconds to communicate key brand messages to attendees on the trade show floor. This short timeframe makes having attention-grabbing trade show graphics a must.
The U.S. exports about one-third of its recycling, and nearly half goes to China. For decades, China has used recyclables from around the world to supply its manufacturing boom. But it has recently declared that the waste coming from other countries includes too many other non-recyclable materials that are “dirty”, even “hazardous”. Therefore, in an effort to develop their country more like a world power rather than the world’s dumping ground, China has instituted strict restrictions on the amount and type of recyclable waste it will accept.
The mobile accessory market is still relatively young, and getting better all the time. The demand for these portable phone accessories is growing due to the continual rise in the smartphone market along with the preference for comfort and simplicity. Items like portable speakers, headphones and battery chargers have become standard “must-have” items for even the most casual consumer.
newfound identity 